Teaching & programmes
Leading the Dundee MBA & DBA.
Programme leadership, module design and assessment built for the people who will lead organisations through digital and sustainable transformation.
The Dundee MBA & DBA
Programmes I lead.
Designed for working professionals and senior leaders who want to grow as responsible, digitally confident leaders.
Online · launched 2026
Online MBA
Flexible, fully online study for professionals who want to advance their career without stepping away from it. I was its inaugural Director and led its launch.
Top-Up
Global MBA (Top-Up)
An advanced-entry route to the MBA for those with prior qualifying study, with a global outlook on business and leadership.
Doctoral
DBA
The Doctor of Business Administration: doctoral research grounded in professional practice for senior leaders.
I wrote the programme handbooks, hosted international recruitment webinars, and present the University’s Online MBA and Global MBA (Top-Up) course films.
Teaching results
What students say.
100%
positive evaluation, Brand Management and Strategy, 2024/25 and 2025/26
92%
positive evaluation, Sustainability & Digital Marketing in Practice (co-created), 2025/26
4.9/5
average feedback over six years, Digital Marketing in Practice, Hertfordshire
Finalist
Dundee Student Choice Awards 2025 and 2026; nominated 2024–2026
Teaching philosophy
Industry-engaged. Research-informed.
I design assessments around real organisations and real problems, so students practise the work they will actually do.
Live clients have included Lifelong Learning Dundee, Camperdown Growing Collective and Intelligent Growth Solutions. After one Brand Management project, students volunteered to help the client put their recommendations into practice.
My research on industry-integrated curriculum (BRIDGE), AI-supported assessment (CRAFT) and gamified assessment feeds straight back into my modules. I also co-established the UDSB Buddy System to help international students build a sense of belonging.
Modules
What I teach.
Previously at Hertfordshire: Digital Marketing in Practice, Digital Landscape, Managing the Customer Journey, Data Analytics for Business Leaders, Marketing Across Cultures and MBA Strategic Marketing. At Sussex: Global Marketing, and Consumer Behaviour and Digital Marketing.
BU52039
Brand Management and Strategy
Live-client assessment · 100% positive evaluation two years running
BU31013
Sustainability & Digital Marketing in Practice
Co-created · live briefs with real organisations
BU52041
Search Marketing
BU21007
Business Technologies & AI
Previously Emerging Technologies: The Digital Business Environment
Also
International Marketing Strategy
BU52064
Globally Responsible Leadership for Sustainable Transformation
With the GRLI and partners Católica Porto, Stellenbosch, Loyola Marymount, Colorado State and Woxsen
Supervision
Thinking about an MBA or DBA?
I have supervised a PhD to completion (the candidate was named PhD Student of the Year) and am first supervisor to a Dundee DBA candidate. I welcome enquiries in digital marketing, AI in business, sustainability marketing and business education.
