New game: Bank the Unbanked · New: Strategy Toolkit
Learning Lab
My playground for teaching. Live classroom games, toolkits and career-ready ideas I build for business and marketing classes. Made for real lectures, and open for you to explore.
Now running: Ad Auction Live (search marketing) and Bank the Unbanked (strategy and innovation), plus the new Strategy Toolkit.
Experiment 001 · Search marketing
Ad Auction Live
Every Google ad you see has just won an auction. Four teams run four shops bidding for the top ad on “trainers sale”. They discover that quality can beat a bigger budget, that you only pay enough to beat the ad below, and that an AI Overview changes what a click is worth.
10 minutes · 4 teams · 3 rounds · just a projector
Experiment 002 · Strategy and innovation
Bank the Unbanked
1.3 billion adults still lack a financial account. Teams pick a real community, build a solution from three cards on a tight budget, survive a reality check and pitch in 30 seconds. Scored like a real judging panel: innovation, understanding, viability, impact and pitch.
15 minutes · 2 to 8 teams · just a projector
Classroom games
Live team games that turn a lecture idea into a decision against the clock. No logins, just a projector. Now playing: Ad Auction Live and Bank the Unbanked.
Teacher’s guides: Ad Auction Live · Bank the Unbanked
Toolkits
New: the Strategy Toolkit. Eleven established tools in easy, medium and complex levels, with worked examples, links to official templates and resources where available, and full references.
Career-ready
Short posts on employability: what business employers ask for, and how to show it. Brewing now.
Using something from the Lab in your teaching? I’d love to hear how it went. Get in touch.
